Midnight Prelaunch Interview with BundlePost's Robert Caruso
A SOCIAL CONTENT MANAGEMENT SYSTEM
Robert responded to my following him on twitter about two months ago. He stood out from the crowd because he sent me a direct message that said ”Show me something edgy.” My branding is Social Media Strategist w/Edge. There began our introduction.
I checked him out and was promptly taken to BundlePost.com. At first glance it looked too simple to be something so relevant.
Bundlepost came up again as I was searching for a Customer Relationship Manangent System. I kept thinking, “What is it?” I play around with many applications. Was it another Hootsuite or Tweetdeck? How about Tweetbig or Tweepi (Robert mentioned he had never heard of Tweetbig or Tweepi by the way.)
MY MIDNIGHT INTERVIEW. The BundlePost Boys were up late working and I had a chance to explore the excitement of a pre-launch, via Skype. I video taped my sneak-peak. That will come up later!
You will be happy to know BundlePost is one of a kind. Developed by a professional Social Media Strategist who became so successful he had to find a way to automate the transferring of information. It was the largest segment of human intensive work for his clients.
WHAT YOU WILL FIND WHEN YOU LOGIN.
First of all, you will manage your Folders on the Dashboard. The Dashboard has a nice light yellow tint to it with five boxes across the top. The boxes included your Feed Channels, My Social Content, My Hashtags, Bulk Scheduling, Follow Friday Lists.
FEED CHANNELS In business, many of us take advantage of Google Alerts. Once set up they alert us on up-to-date information in our industry. In Social Media we take it future by distributing the latest information in our fields to our friends/customers/followers. For example, I have a customer @fitnessbydzyne who sells Kangoo Boots. I watch for trends around the world regarding these cool bouncing boots. Normally, when something interesting comes up I have to copy and paste a link into Hootsuite and distribute it to Facebook and Twitter. Feed Channels allows you to copy large amounts of content from Google Alerts and place it into your folder in an email-type way (that is how it looks). This is where it starts.
MY SOCIAL CONTENT My Social Content allows room for my own comments I would add to the feeds I am going to publish regarding Kangoo Boots throughout the day. You can easily combine them with the Google Alerts.
MY HASHTAGS My Hashtags takes BundlePost to a new generation. Hashtags are critical to your information being picked up. #Kangoo #Fitness #Pilates are three of the hashtags I use for my client. There is a folder to keep track of all you hashtags for each client. Please watch the video I will post later, because with BundlePost there is a way to add your hashtags to all the feeds at once. Big time saver.
BULK SCHEDULING In an amazingly easy fashion, one can organize the order and time for each feed.
FOLLOW FRIDAY Finally, there is a Follow Friday Folder to keep track of all the people you want to follow for each client. This is incredible information for keeping your client real and making them show client appreciation on twitter.
DISTRIBUTION Once the feeds are managed to perfection, they will be bundled into a CSV file 50 posts at a time. From there Hootsuite.com allows bulk uploads to be distributed to all the different locations linked to Hootsuite.
THERE’S MORE!!! Robert saw how human intensive the Social Media Industry was and wanted something to lessen the administrative side of it. However, he was clear even though BundlePost automates some functions and makes it easier; he still created it
Where eyeballs are on the posts.
There is a team of six working on the development and it took them less than a year for its creation. Robert said the hardest part was how to “conceptualize it all.” There are several Patents Pending and several hundred people have signed up awaiting the launch on Monday, February 28, 2011.
All the Best!
Tara Husband, Social Media Strategist
Please twitter @tarahusband and @bundlepost or on one of the links below!
@PeteOlsen a Twitter Rockstar with 171,000 followers plus
MY EXPERIENCE WITH PETE OLSEN
Pete Olsen, The Twitter Guru, can certainly call himself that with over 170,000 followers.
Our twitter connection began when I received a DM: “Thanks for the follow! Please LIKE my Facebook page at http://t.co/2hWDl8b to learn how to explode your Twitter following!” I think it was the words “explode your twitter following” that lured me in.
I checked out all his information. He was from Montana (where I used to live) and there was a Montana phone number listed on his twitter home page!
(406)250-9553 Pete Olsen’s Phone Number
“It will probably direct me to another country but I’ll call,” I thought. I received a voice mail and left a message just to see what would happen.
Would you believe it? Pete Olsen called me back within 15 minutes. Who does that any more?
This phone call changed my twitter world forever. Overnight.
Monday, I head out to have my nails done. I sit there and play with my apps and finally check out foursquare again. The nail lady asks me, “What are you doing.” I explain to her that I am adding her store to an application and telling all my friends that she is doing my nails. —- I had the longest massage ever!
Tuesday, My haircut. Same thing. Free samples & free foot soaking. I can’t believe it! All of a sudden after I explain how I am using and promoting the company with foursquare the tide is turning. The customer is actually being serviced well. How nice.
Wednesday, my sandwich was wrong because the bacon was undercooked. It was cool, I just wanted to exchange it. I thought they were going to have a heart attack! When I went in, I showed them how I was adding them to foursquare so I could become Mayor! Being Mayor on Foursquare has power behind it!
Thursday, at the mall even Starbucks was nicer. I didn’t receive anything free but it really felt like the tides were turning. I wasn’t ignored anymore.
Foursquare can be downloaded onto almost any phone. It is a type of game where you sign into different locations and earn points. I really like where this is going. Furthermore, it appears to really help search engine optimization for customers because I notice companies listed in foursquare coming up now.
You will notice by the missing “@” symbol before Whoopi’s name, Whoopi does not have a twitter account! Even Barbara Walters tweets. Whoopi speaks of never doing it quite often on The View. Most of the time, she just says, “It’s not for me.”
THE COMEDY ACT CONTINUES
The second part of the comedy act turned into a live question and answer interview with the audience. I knew I wanted to ask her why she doesn’t use social media. We had great seats but it was up on the second level. However, people in my row saw I wanted to ask her questions so they stood up with me!!! Thank you to them. It was very kind.
"I see you up there." Whoopi said as she pointed with her microphone towards me.
I took a deep breath and asked, ”Whoopi…I’ve watched you on The Viewmany times say you don’t want to use social media, facebook or twitter to communicate with your fans.
"That’s right." Whoopi stated.
"I just want you to know you have many fans out their that would love to hear more of your authentic voice through social media. You could have even a bigger impact. Are you considering it at any level?"
Whoopi replied. “Thank you for wanting to hear more from me.” Then she shook here head and said, “No. I don’t want to hurt anyones feelings for not getting back to them.”
WHOOPI’S BEST SOCIAL MEDIA LINE
Her final statement is what I consider the best line. The slang and twang came out in front of a crowd of mostly retired Palm Beach residents and said
"Girl, I just need to keep what little left I have of myself to myself."